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  • The Strategy and Tactics of Pricing

    A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

    The Strategy and Tactics of Pricing
    shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.

    The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
     
     

  • Just Java 1.1 and Beyond

    Cut to the chase, with this new, updated must-have guide to Java and object-oriented programming. -- All the essential information any programmer needs to get started right now with Java. -- Understand Java's networking, windowing and other important Java libraries, including those new to Java Release 1.1. -- CD-ROM includes all Java source code examples from the book, Java applets, the latest release of the Java Developer's Kit, and Java WorkShop 2.0.Just Java 1.1 contains everything a programmer needs to get into Java fast. Better yet, it's written by Peter van der Linden, the author of the best-selling Expert C Programming: Deep C Secrets, who is uniquely able to convey the joy that likes in good Java programming. With Peter van der Linden's trademark humor, Just Java 1.1 presents all the fundamentals of Java programming, including Java object-oriented technique, Java identifiers, keywords, operators and associativity, as well as more sophisticated techniques like arrays, threads, and Java garbage collection. Fully updated, it covers Java Release 1.1 and many of the newest Java libraries and APIs, including the JDBC API. This is the ideal introduction to Java for any new Java programmer.

  • Economic Approaches To Organizations

    Economic Approaches to Organizations, 2nd edition assumes no previous knowledge of economics but introduces the student of organization and management to the use of economics in this area. The text explains and compares, in a non-technical way, the behavioural theory of the firm, agency theory, transaction cost economics, and recent economic contributions to strategic management and evolutionary theory. It might easily be used as a companion volume to a text on organizations or strategic management.

    Instructor's Manual (0-13-080464-9).

  • Behavior in Organizations

    Unique and current insight on the everyday processes and phenomena of OB.

    Behavior in Organizations shows readers the real world of OB through its blend of cutting-edge research and practical applications. This text then challenges readers to take theory one step further by having them put the concepts into action.

    The many changes in the tenth edition reflect the authors' never-ending mission to present a balance between knowledge and application, while including coverage on the latest advances in the field.

  • NorthStar, Listening and Speaking 3 (Student Book alone)

    Northstar, now in its third edition, motivates students to succeed in their academic as well as personal language goals. For each of the five levels, the two strands — Reading and Writing and Listening and Speaking — provide a fully integrated approach for students and teachers.

     

    What is Special about the Third Edition?   

    • New Themes and Updated Content — presented in a variety of genres and in authentic materials — challenge and engage students intellectually.
    • Enhanced Focus on Academic Skills, more purposeful integration of critical thinking, and an enhanced focus on academic skills such as inferencing, synthesizing, notetaking, and test taking help students develop strategies for success in the classroom and on standardized tests.
    • structured approach gives students opportunities for more extended and creative oral practice, for example, presentations, simulations, debates, speeches, public service announcements and more.
    • A New Design with full color pages, more photos, illustrations, and graphic organizers fosters student engagement and makes the content come alive.

    Note: This is the standalone book, if you want the book/access card order the ISBN below;

     

    0136133177 / 9780136133179 NorthStar, Listening and Speaking 3 with MyNorthStarLab

     

    Package consists of:

    0132461056 / 9780132461054 MyNorthStarLab, NorthStar Listening and Speaking 3 (Student Access Code only)

    0136133134 / 9780136133131 NorthStar, Listening and Speaking 3 (Student Book alone)

     

  • Core Curriculum Trainee Guide 2009 Revision, Looseleaf

    DESCRIPTION

     

    This exceptionally produced trainee guide features a highly illustrated design, technical hints and tips from industry experts, review questions and a whole lot more! Key content includes: Basic Safety, Introduction to Construction Math, Introduction to Hand Tools, Introduction to Power Tools, Construction Drawings, Basic Rigging, Basic Communication Skills, and Basic Employability Skills. A new module titled Introduction to Materials Handling has also been added!

     

    Instructor Supplements

    Instructors: Product supplements may be ordered directly through OASIS at http://oasis.pearson.com. For more information contact your Pearson NCCER/Contren Sales Specialist at http://nccer.pearsonconstructionbooks.com/store/sales.aspx.  

    • Annotated Instructor's Guide (AIG) Paperback 0-13-608639-X
    • AIG Loose-Leaf 0-13-608640-3
    • AIG Paperback + Contren Connect Access Code PACKAGE 0-13-701958-9
    • AIG Contren Connect Access Code ONLY 0-13-610655-2
    • Computerized Testing Software 0-13-609079-6
    • PowerPoint(R) Presentation Slides 0-13-609080-X
    • National Construction Career Test (NCCT) available with this title http://nccer.org/academicAvailAssessments.aspx  

  • Excel Modeling and Estimation in Corporate Finance: International Edition

    For undergraduate and graduate courses in corporate finance or financial management.

    This book focuses on active learning by teaching students how to build and estimate financial models using Excel so they understand the steps involved, rather than being handed completed spreadsheets.

  • Cost Accounting: A Managerial Emphasis: United States Edition

    For undergraduate and MBA students taking a Cost or Management Accounting course.

     

    Emphasizing the "different costs for different purposes," this text focuses on strategy and the decision making process.  With a tradition of being the market leading text and professional standard, the new edition has deepened it's strategic focus and emphasis, and invested in market breaking MyAccountingLab tutorial support.

  • Side by Side, Level 4

    Refer to Book 1 for description of SBS four-level series.

  • Computer Processing of Natural Language

    This exploration of computerized linguistic analysis focuses on the grammars that describe and generate the sentences that make up a given language, and why a language's grammar has important implications for the way in which it can be processed.

  • The Human Body in Health and Disease

    The Human Body in Health and Disease is designed as a short course covering the basics of human anatomy and physiology with an emphasis on the mechanisms of disease. The book includes basic concepts of anatomy and physiology, integrated disease-related information, clinical applications, and terminology - all without excessive detail. It is written by an author team known for its clarity of presentation and outstanding illustration program.

  • Essentials of Marketing Research: A Hands-On Orientation

    For courses in Marketing Research at two- and four-year colleges and universities

    An engaging, do-it-yourself approach to marketing research

    Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

    This text provides a better teaching and learning experience–for you and your students. It will help you to:
    Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
    Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
    Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
    Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

  • Inside the Mind of the Shopper: The Science of Retailing

    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior–how shoppers make buying decisions as they move through supermarkets and other retail stores–and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

  • Core JavaServer Faces

    JavaServer Faces (JSF) is the standard Java EE technology for building web user interfaces. It provides a powerful framework for developing server-side applications, allowing you to cleanly separate visual presentation and application logic. JSF 2.0 is a major upgrade, which not only adds many useful features but also greatly simplifies the programming model by using annotations and "convention over configuration" for common tasks.

     

    To help you quickly tap into the power of JSF 2.0, the third edition of Core JavaServer(TM) Faces has been completely updated to make optimum use of all the new features. The book includes

    • Three totally new chapters on using Facelets tags for templating, building composite components, and developing Ajax applications
    • Guidance on building robust applications with minimal hand coding and maximum productivity-without requiring any knowledge of servlets or other low-level "plumbing"
    • A complete explanation of the basic building blocks-from using standard JSF tags, to working with data tables, and converting and validating input
    • Coverage of advanced tasks, such as event handling, extending the JSF framework, and connecting to external services
    • Solutions to a variety of common challenges, including notes on debugging and troubleshooting, in addition to implementation details and working code for features that are missing from JSF
    • Proven solutions, hints, tips, and "how-tos" show you how to use JSF effectively in your development projects

    Core JavaServer(TM) Faces, Third Edition, provides everything you need to master the powerful and time-saving features of JSF 2.0 and is the perfect guide for programmers developing Java EE 6 web apps on Glassfish or another Java EE 6-compliant application servers, as well as servlet runners such as Tomcat 6.

  • Real-Time Statistical Process Control

    KEY BENEFIT: Full of real-world applications, this new book demonstrates how to use Statistical Process Control (SPC) in the process industries in order to maintain and improve quality and increase productivity. D> The guide details: how to analyze the plant and how to setup real-time SPC; how to organize a process plant with the cause and effect hierarchy; how to approach the implementation of real-time SPC in the oil and gas industry; how to take into account process dynamics; the fit of SPC with other operational process functions, including traditional process control; and much more. Ideal for engineers, technicians, and supervisors in the process operations of process industries, including oil and gas, chemicals, pulp and paper, food and pharmaceuticals, mining and minerals.

  • PC Architecture from Assembly Language to C

    For sophomore/junior-level courses in Assembly Language, Microprocessor Technology, and PC Instrumentation, with a C Programming course as a prerequisite. This book is appropriate for courses found in computer or electrical engineering technology, computer tech or computer science.

    Starting with the basics and then carefully and gradually progressing to more advanced levels, this text helps students develop a solid understanding of how the PC operating system works. It provides a practical balance between hardware and software (with a slightly stronger focus on assembly language) and emphasizes programming as a means of teaching PC architecture. A Windows-based program --Easy4 -- is used to simulate a simple microprocessor.

  • Striving for Excellence: A Manual for Goal Achievement

    The only book to fully integrate The Myers-Briggs Type Indicator (MBTI), it offers personalized strategies for achieving academic success based on proven models.

     

    Striving for Excellence links current research in individual learning styles with proven study skills to help new and first year college students achieve an optimal learning experience.  Using a comprehensive approach that both supports and challenges new students, this evidence-based book provides helpful strategies that students can use in their first year of adjusting to college as well as throughout their college career.

     

    An innovative first-edition text, Striving for Excellence creates a dynamic equilibrium between asking students to set personally meaningful and challenging goals and supporting their achievement efforts with proven models for success. At the same time, each skill and concept covered is applied while teaching each student to recognize his or her unique qualities, strengths, and capabilities. In short, this study skills guide creates a cycle that supports student achievement while challenging students to achieve.

  • Linear Algebra for Engineers and Scientists Using Matlab: United States Edition

    For a one-semester introductory course. Although the text has been developed in the context of engineering and physical science, it is also suitable for computer science students, math majors, and other quantitative fields.

    The most carefully written and clearest written text in linear algebra, motivates students in applied areas by placing linear algebra in context through current applications, anecdotes and historical references. Although it may be used without machine computation, the use of MATLAB is encouraged in a unique and innovative way.

  • Five Minutes on Mondays: Finding Unexpected Purpose, Peace, and Fulfillment at Work

    Imagine the leaders of one of New York City's top real-estate firms coming together every Monday morning to hear...the moral and spiritual thoughts of a Rabbi. Wouldn't you like to be a fly on the wall? To hear the paths Alan Lurie traced for his listeners, how he helped them bring together their spiritual and business lives, the sacred and the profane? Five Minutes on Mondays compiles these talks for the first time, sharing Lurie's deep and profound inspiration on the challenges we all face-at work, and in life.

    Lurie draws on millennia of philosophy, theology, and science to help us answer our deepest questions, comfort our deepest yearnings, and become better people-more connected to each other, and to the Greater Purpose.

    o Prosper while keeping your integrity

    o Balance faith, honor, and ambition

    o Use your workplace as your moral and spiritual "gymnasium"

    o Find deeper meaning and purpose in your work

    o Face your fears and failures, and keep going

    o Gain real respect-and give it

    o Live one authentic life-at work, and everywhere else

  • Java Database Programming: Jdbc & Jeeves

    Breakthrough information for Web database developers! The first book to cover servlets - Java's answer to CGI, set to revolutionize Web database design. Ties together JDBC, servlets, front-end design, security, multi-threading and client/server. Practical coverage of database security, communications and multitasking. This book brings together state-of-the-art coverage of the new technologies Web database developers need to know about - especially servlets, Java's reliable, powerful answer to CGI. The book begins with detailed coverage of the most interesting features of servlets and JDBC, including security, communications and multitasking. Extensive sample code shows how the language constructs operate. Next, the book presents techniques for front-ending actual applications built with Oracle and other leading database products. Detailed JDBC coverage includes JDBC connections, statements and prepared statements. Java Database Programming: Servlets and JDBC will be an invaluable resource for all developers who want to build leading edge Web database applications. Alan Williamson is a professional C++ and Java developer specializing in database construction. He has several articles published in The Java Report, the foremost reference magazine for new Java programming techniques. Ceri Moran is a database programmer with MDIS, a leading programming consultancy that works closely with Sun Microsystems.

  • Cryptography and Network Security: Principles and Practice

    Appropriate for undergraduate and graduate level courses in Cryptography and Computer security.

    Best-selling author and two-time winner of the TEXTY award for the best Computer Science and Engineering text, William Stallings provides a practical survey of both the principles and practice of cryptography and network security. This text, which won the 1999 TAA Award for the best computer science and engineering textbook of the year, has been completely updated to reflect the latest developments in the field. It has also been extensively reorganized to provide the optimal sequence for classroom instruction and self-study.

  • Statistics for the Life Sciences

    For graduate or undergraduate courses in biology, agronomy, medical and health sciences, nutrition, pharmacy, animal science, physical education, forestry, and other life sciences. The style of Statistics for the Life Sciences is informal, uses only minimal mathematical notation, and makes extensive use of graphics and illustrations to teach the concepts. Only Elementary Algebra is required.

  • Painting - Commercial & Residential Level 1 Trainee Guide, 2e, Binder

    This exceptionally produced trainee guide features a highly illustrated design, technical hints and tips from industry experts, review questions and a whole lot more! Key content includes Careers in the Painting Trade, Safety, Ladders, Scaffolds, Lifts, and Fall Protection, Identifying Surface/Substrate Materials and Conditions, Protecting Adjacent Surfaces, Basic Surface Preparation, Sealants and Repair/Fillers, Introduction to Paints and Coatings and Brushing and Rolling Paints and Coatings.

     

    Instructor Supplements

    Instructors: Product supplements may be ordered directly through OASIS at http://oasis.pearson.com. For more information contact your Pearson NCCER/Contren Sales Specialist at http://nccer.pearsonconstructionbooks.com/store/sales.aspx.

    • Instructor's Guide Paperback 0-13-771288-X
    • Instructor's Guide Binder 0-13-772922-7

  • Essential Scrum: A Practical Guide to the Most Popular Agile Process (Addison-Wesley Signature): A Practical Guide To The Most Popular Agile Process (Addison-Wesley Signature Series (Cohn))

    A Practical Guide to the Most Popular Agile Process

     

    The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives

     

    If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you've been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively.

     

    Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities.

     

    Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

  • Understanding Quantum Physics: A User's Manual, Vol. 1

    Appropriate for a junior/senior-level undergraduate course in Quantum Physics; requires a background in freshman and sophomore physics (mechanics, electricity and magnetism, and thermodynamics), and a solid working knowledge of calculus and algebra.

    Sharing a passion and wonderment for the field that makes it a real joy to read, this book provides a uniquely engaging, in-depth introduction to the concepts of quantum physics and their practical implementation. Written in an informal yet substantive style, it is filled with clear, thorough explanations that help students develop insight into physical ideas and master techniques of problem-solving using quantum mechanics.