- The Transition in Central and Eastern European Politics
For Global Issues/Introduction to Comparative Politics courses at the freshman/sophomore level, and for Central and Eastern European Comparative Politics/Politics of Post-Communism courses at the upper division undergraduate level.
Providing powerful insights into the factors which have affected the economic, political, and social development in Central and Eastern Europe's socialist states since the fall of the Berlin Wall, this one-of-a-kind text offers a broad-yet detailed-comparative study of the politics of Russia, Bulgaria, Hungary and Poland-and then uses this information to examine the success or failure of these states in reaching their declared ideological and policy goals. Using a clear-cut organizational framework that is interdisciplinary in approach, it gives students a general introduction to each region; helps them understand why states which shared a common political legacy for 45 years can be so different today; and, most importantly, helps them draw comparative conclusions to determine what is universal and what is incidental.
- The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate
"Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're in of social business."
-Tony Hsieh, CEO, Zappos
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
o Five new chapters: planning/metrics, customer service, and much more
o New and revamped case studies
o New guest contributions from world-class experts, such as Charlene Li
o New, instantly actionable "To Do" lists after every chapter
o New Facebook discussion threads and much more!
Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies.
Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches-and how to accurately measure success.
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking.
Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns-making this the one indispensable social networking guide for every organization!
- A Training Guide for College Tutors and Peer Educators
A Training Guide for College Tutors and Peer Educators presents relevant and research-based methods for successful academic support sessions for tutors and peer educator trainees in an adaptable, user-friendly, and interactive format.
By mirroring appropriate methods for organizing and presenting material in an academic support session, it allows the reader to experience for themselves the practices and strategies they will apply as future tutors and peer educators. Based on solid learning theory, the activities, assessments, examples and features included in this flexible and engaging text simulate recommended peer educator practices and emphasize guiding college students to become active, self-monitoring and independent learners.
While teaching readers the key, research-based elements of quality peer assistance, this first-edition guide also incorporates a comprehensive list of topics represented in certification programs. Peppered with practical examples and interactive problem-solving scenerios that readers can immediately apply in their positions, trainees will learn how to plan for sessions, how to assess students' learning, how to create collaborative activities, how to integrate college learning strategies, and how to approach common issues faced on the job.
- Computer Systems: A Programmer's Perspective
For Computer Systems, Computer Organization and Architecture courses in CS, EE, and ECE departments.
Few students studying computer science or computer engineering will ever have the opportunity to build a computer system. On the other hand, most students will be required to use and program computers on a near daily basis. Computer Systems: A Programmer's Perspective introduces the important and enduring concepts that underlie computer systems by showing how these ideas affect the correctness, performance, and utility of application programs. The text's hands-on approach (including a comprehensive set of labs) helps students understand the "under-the-hood" operation of a modern computer system and prepares them for future courses in systems topics such as compilers, computer architecture, operating systems, and networking.
Visit the CSS:AP web page http://csapp.cs.cmu.edu for more information and resources.
- Mechanical and Electrical Systems in Buildings
This extensively updated text and reference illuminates the modern realities of planning and constructing buildings with efficient, sustainable mechanical and electrical systems. Throughout, the authors place mechanical and electrical systems design in the overall context of the built environment. They extensively address engineers’ teamwork with architects, owners, and facility managers to provide high-quality, productive environments which reflect both environmental and cost concerns. Focusing on the “what,” “why,” and “how” of ME systems, they incorporate new developments in all major disciplines, including electrical, lighting, telecom, plumbing and HVAC. New coverage in this edition includes: HVAC design using VRF and chilled beam technologies; energy reclaim systems; dedicated outside air systems; assessment of solar thermal system efficiency; new fuel cell technology; updates on the economics of cogeneration, and much more.